Small businesses are often the hardest hit by any major event. The COVID pandemic is no different, with many small business owners having to close their doors and move online due to the pandemic.
As a small business owner, you need your website to be as good as it can be so that you can attract more customers and continue running your business when everyone else has gone offline!
Here are some tips for adapting your business after the COVID pandemic:
– Website Design – The design of your website is crucial, and while you might have a great site with loads of content before, it can be even better now. For example, like many other small businesses you might need to think about adding more social media integrations that will make it easier for customers to share what they see on their screen or browser window with their friends.
– Website Marketing – It’s important not just to attract people who are already online browsing websites; once everyone goes offline marketing strategies must change too! One way is by using email marketing software such as MailChimp so that you can still reach out to potential new clients via email.
– Website Content – It’s important to keep updating your website with fresh content and up-to-date information about the business; this is especially true if the COVID pandemic continues for a long time. For example, you can post new blog posts that share success stories of how people have survived or avoided disaster because they were careful on their online activity such as using VPNs in order not to catch COVID from fellow internet users.
Video Promotions for your website after the COVID pandemic
Consider using social media platforms like Facebook and Instagram for video promotional purposes. This way people will be coming from various sources and not just your website.
Include video on your website homepage: Make sure all videos have captions or subtitles for accessibility purposes.
How much should you spend on a new WordPress website, SEO & Marketing?
A Website is the most important investment you can make for your business in 2021. It’s essential that you have a strong online presence to stay afloat after COVID. But how much should you spend on this investment? What are some key benefits of investing more money into SEO, marketing, and design with good quality content?
The first thing we recommend any small businesses do is to invest their time before they invest their money! Buying a website designed by someone else may cost less upfront but it will likely be difficult to update yourself which means spending even more if there’s an issue down the line or when Google updates its algorithm again (they change every few months). Investing in WordPress would allow anyone who has knowledge of editing text files to edit aspects of the site on their own in a few minutes.
Making SEO, marketing and content decisions now will save your business money later because these are investments that can be recouped by paying for advertisements or making sure to include keywords throughout all aspects of your website.
In short, if you are not sure, reach out and talk to us before you spend any money, we may be able to help! And, for every client, we build a website for we advise many more that they need to have a more detailed plan before investing any money.
